CMP Boot Camp

Janet Sperstad, CMP

Session Description:  
Thinking about taking the CMP test?  This session will help you understand the benefits of the CMP, the application process, what you need to have to qualify to sit for the exam, who is eligible and what you need to do to recertify if you are already a CMP.  Come ready to test your knowledge!

Learner Outcomes

• Define the body of knowledge of the CMP exam
• Determine if you are eligible and ready to sit for the exam.
• Identify your next step in achieving or recertifying for the CMP designation.

Hot Technologies in the Meetings Industry

James Spellos

Session Description: 
In a time-starved world, how can you keep up with the number of technological advancements that impact your job and career? Looking for an overview of what’s new and hot…as well as trying to learn how to keep pace with the innovation information? This session reviews what’s new and cool in technology within the meetings industry in this fast-paced look at what’s here for us to use now, and in the near future.

Learner Outcomes

• Identify critical desktop and mobile applications used within the meetings' industry
• Understand the new lingo for the latest technologies
• Recognize and view new meeting industry technologies

Speaker Bio

Working with your Convention Bureau

Mae Ibe, CMP (Fox Cities CVB)
Sara Brish (Stevens Point Area CVB)
Helen R. Wick (Wisconsin Dells Visitor & Convention Bureau)
Paul Sienko (Visit Milwaukee)

Session Description: 
Learn everything you need to know about working with Convention Bureaus. Delve into the minds of those on the inside. Ask the questions to which you have always wanted answers.

Speaker Bios:

• Mae Ibe, CMP
• Sara Brish
• Helen R. Wick
• Paul Sienko

The Language of Email

Franklin Billerbeck (Waukesha County Technical College)

Session Description: 
Poor e-mails cost US industry some $300 billion annually! This workshop teaches you how to write effective e-mails that get results.

Learner Outcomes:

• When to e-mail
• Applying the writing process to e-mails
• Getting to the point
• Proper e-mail formatting
• E-mail grammar and punctuation
• Proper e-mail tone
• Effective use of the subject line to get results and save time
• Making your e-mail user friendly
• Organizing content for maximum effectiveness
• Writing clearly but concisely
• Proofreading

Speaker Bio