Join your fellow MPI-WI colleagues for an outstanding education program and meeting industry marketplace. Each speaker has been selected for their ability to provide practical tactics, rather than theories, that you can take home and implement immediately.

St. Patrick’s Day is the perfect backdrop for this year’s event. The celebration starts early on March 16 th for early arrivals and suppliers (as this year you are able to set up your booth the night before). Visit Milwaukee is once again sponsoring the trade show and working hard to bring you a top-notch event to allow planners and suppliers quality time together. Thursday’s schedule also allows suppliers the opportunity to attend all educational sessions. Additionally, the concurrent morning sessions are repeated to enable you to take in 50% of the offerings!

Online registration has ended. Please register at the door.

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Doing It All in Eight Hours Without Going Crazy
Presented by Deb Spring Laurel
(Click here for speaker-supplied bio)
   The afternoon General Session promises to be a pot of gold in our busy lives. Who among us doesn’t need improvements in our efficiency levels?! We all have the same number of hours in every day, yet some people seem to fit so much more into them. We are trapped by our assumptions, which make us feel that those around us control our time. In this highly participative, informative, and entertaining hour, you will learn how to spring your time trap by:

(1)	exploring your assumptions
(2)	identifying what invests you in poor time management behaviors, and
(3)	learning time management tricks, such as the "Swiss cheese approach" to complete large projects.

Isn’t it time that you took control of your time and your life?

Hilton Milwaukee City Center
509 West Wisconsin Avenue
Milwaukee, WI 53203
Phone: 414-271-7250
Fax: 414-271-1039
Reservations: 414-271-7250
Web: Click here
Rates: $79
Room Block Cutoff is March 1, 2005

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You Inc.—How to Add Value in Your Organization to Maximize Your Brand
Presented by Award-winning speaker Joan Lloyd
(Click here for speaker-supplied bio)
      Even if you are great at what you do and you love your job, it won’t help your career (or your organization) if you don’t take steps to proactively manage your career. If you’re ready to take control of your own career, you don’t want to miss this session. You will:

•	Discover your Personal Brand and learn ideas to leverage it
•	Break the obsolete stereotype that you are “a party planner” or “a room seller”
•	Learn how to think like a “business of one” on the job, and take responsibility for showing your organization how you create a return on their investment
•	Create more career opportunity by adding value and being a problem solver people will notice
•	Learn how the Women’s Leadership Initiative can help you avoid burnout and grow into other career areas

The Magic Formula for Persuasive Communications
Presented by Larry Mesereau
(Click here for speaker-supplied bio)
      Whether you’re a corporate planner charged with generating enthusiasm, an association planner negotiating attrition, an independent trying to promote your business, or an industry supplier who wants to fill more beds/seats/dates, you don’t want to miss this session.
      Your ability to present information in the form of promotional copy will make you stand out as a valuable professional. In this program, you’ll learn how to apply the secrets top advertising “creatives” use to design and write persuasive promotional materials, from meeting announcements and mailers to brochures and web sites. From this day forward, you’ll turn out more compelling messages using Larry’s Magic Formula For Persuasion. Never again will you allow the most common graphic design errors – costly errors even experienced marketers and expensive advertising agencies make all too often. You’ll learn how to capture your readers’ attention, walk them step-by-step through your riveting communiqué, and demand RESPONSE!

Ethics & Governance - Developing Organizations of Character
Presented by John DiFrances
(Click here for speaker-supplied bio)
      What happened to the ethical business leaders of the past? Were they real or just a figment of nostalgic recollection? Today we stand at the brink of a full-scale corporate leadership credibility crisis, seemingly unable to regain stability or the public’s confidence. Scandal after scandal has dealt corporate America, non-profits and government agencies a devastating blow. The question at hand is “How to recover this lost confidence, rebuild credibility, and regain ethical stability?” John Di Frances is well known for his expertise on the subject of corporate ethics. He has lectured and written extensively on this topic. His latest book Reclaiming the Ethical High Ground: Developing Organizations of Character deals with the current ethics dilemma. He demonstrates the importance of a top-down organizational commitment to excellent ethical character. Using three important keys, John outlines how organizations can successfully adopt and support effective ethics, thus developing an organizational culture of character. He understands that legislation alone will not solve the ethics deficit. John gives leaders the information they need to make the difference in their organizations. For this event, he will be relating these principles specifically to the meetings industry.

Cold Calling Made Easy
Presented by Christine McMahon
(Click here for speaker-supplied bio)
   This program is designed to equip both tenured and inexperienced sales professionals with a proven process, strategy, and scripts for making the initial call. Companies across the nation are using this system to secure meetings with key decision makers and fill their sales funnel with viable opportunities. To illustrate, many have reported after implementing the process, they moved from making ten calls and getting one appointment to securing five to eight appointments. Attend this program only if you are interested in learning how to make the phone an easy connection to the right people!

Children's Hospital of Wisconsin
At the March MPI-WI Chapter meeting, we will be collecting items that will be used to put Easter Baskets together. These Easter Baskets will be assembled and delivered to The Children's Hospital in Milwaukee.

Children's Hospital of Wisconsin is a private, independent, not-for-profit hospital. The hospital houses seven inpatient units, including the 24-bed Pediatric Intensive Care Unit, 22-bed Neonatal Intensive Care Unit, 24-bed hematology/Oncology/ Transplant Unit, 28-bed Short Stay Unit and the Emergency Department/Trauma Center. The hospital treats thousands of children each year.

Items needed include: small toys, crayons, coloring books, play dough, Easter baskets, Easter grass, etc.

*They cannot accept candy because of diet restrictions

*They have kids of all ages-infants to teenagers

Any questions, contact Kathleen Ruby 608-441-3942 or ruby@visitmadison.com