Thursday — November 10, 2005
Alliant Energy Center
Madison, WI
Event Agenda
Sessions & Speakers
• Keynote: Bob Pederson
• Robin A. Jones
• Walter Bond
• Barbara Behling
Exhibitor Rules
The Clarion Suites Madison-Central
November 9 and 10, 2005
Rate: $84.95 single or $94.95 double. Address: 2110 Rimrock Road
(attached to the Exhibition Hall)
Reservations: 608-284-1234
Driving Directions
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Session overview: This session will give the audience practical experiences of how the largest frozen custard company in the world finds & cultivates promotional opportunities. This ranges from new product introductions to unique approaches to human interest stories. The same principles can be applied as you create excitement for your events and clients. You will leave with:
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